Rebranding Crypto
The level of aesthetic quality in the cryptocurrency space is almost comically bad. Cheap visuals lack the trust, security, and reverence that should be present when representing arguably the most rudimentary and important asset in modern life: money. Furthermore, the ubiquity of bad design makes it difficult for consumers and companies to parse which currencies are reliable, and which are scams or untrustworthy. The following is an analysis and proposal for improving branding within the cryptocurrency market.