B R A N D   M A N U A L 
Driven by Hired's goal of becoming the source for the best talent and opportunities in the technology industry, we set out to craft a digital luxury brand.
A comprehensive brand manual was developed articulating the company's core tenets, logo, icon, color scheme, typography, collateral, interior design, and proper usage.
U I   L I B R A R Y 
Hired's website is composed of a pure code interface utilizing SASS and icon fonts for a lightweight, scalable design. A full front-end library of reusable user interface modules was developed for rapid prototyping and development.
M A R K E T I N G 
We created an aspirational narrative for our marketing that played on ideas of adventure, belonging, and self-actualization.
I N F O R M A T I O N   A R C H I T E C T U R E
Comprehensive information architecture flowcharts were developed to visualize the platform as a whole, including offline processes. Monthly statistics were overlaid, in order to identify and address conversion issues.
P R O D U C T    D E S I G N
A full refactor of the front-end codebase was required to apply the new visual identity. We used the opportunity to revamp interior pages to have a clear hierarchy, and emphasize primary user actions.
In the digital era, the value of high-end print collateral cannot be understated. We worked with local print craftsmen Dependable Letterpress, to develop a top of the line stationery using traditional print techniques. The weighty materials, debossed lettering, and textured paper stock created a memorable experience for the physical touchpoint of the brand.
G I F T   B O X E S 
After landing a job, we sent out custom gift boxes with vintage Dom Perignon and handwritten notes to our talent. This high touch physical experience became an incredible asset for word of mouth marketing.

Additional work