B R A N D M A N U A L
Driven by Hired's goal of becoming the source for the best talent and opportunities in the technology industry, we set out to craft a digital luxury brand.
A comprehensive brand manual was developed articulating the company's core tenets, logo, icon, color scheme, typography, collateral, interior design, and proper usage.
U I L I B R A R Y
Hired's website is composed of a pure code interface utilizing SASS and icon fonts for a lightweight, scalable design. A full front-end library of reusable user interface modules was developed for rapid prototyping and development.
M A R K E T I N G
We created an aspirational narrative for our marketing that played on ideas of adventure, belonging, and self-actualization.
I N F O R M A T I O N A R C H I T E C T U R E
Comprehensive information architecture flowcharts were developed to visualize the platform as a whole, including offline processes. Monthly statistic were overlaid in order to identify and address conversion issues.
P R O D U C T D E S I G N
A full refactor of the front-end codebase was required to apply the new visual identity. We used the opportunity to revamp interior pages to have a clear hierarchy, and emphasize primary user actions.
C O L L A T E R A L
In the digital era, the value of high-end print collateral cannot be understated. We worked with local print craftsmen Dependable Letterpress, to develop a top of the line stationery using traditional print techniques. The weighty materials, debossed lettering, and textured paper stock created a memorable experience for the physical touchpoint of the brand.
G I F T B O X E S
After landing a job, we sent out custom gift boxes with vintage Dom Perignon and handwritten notes to our talent. This high touch physical experience became an incredible asset for word of mouth marketing.
