Coda

Head of Design, 2018-2020. Oversaw art direction and project management of design across the organization. Managed 5 Designers, created and implemented Design Process and Libraries. Oversaw Product Design and User Experience. Coda Protocol swaps the traditional blockchain for a tiny cryptographic proof, enabling a cryptocurrency as accessible as any other app or website. This makes it dramatically easier to develop user friendly crypto apps that run natively in the browser, and enables more inclusive, sustainable consensus. Coda received a Series A $250M valuation led by top industry cryptocurrency investors.

B R A N D I D E N T I T Y E X P L O R A T I O N S

A number of brand identity solutions were explored before arriving on an overhaul to the original brand identity using a square currency symbol as the company logo.

B R A N D I D E N T I T Y

The final identity lay at the crossroads of minimal and technical. Illustrations of the underlying cryptography serve as the primary visual DNA.

P R O D U C T D E S I G N

The Product team and Product Design focused largely on the Coda protocol website and testnet, which are currently the primary user touchpints .

M A R K E T I N G D E S I G N

D E S I G N P R O C E S S

Designed a bespoke design process, using Notion for project management. Created Figma Process Documentation in order to foster modular, extendable, reusable, and understandable files for the current and future team and community.

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