The Silk Road

Conceptual exercise creating an identity for a controversial marketplace.

M O O D   B O A R D
Adventure, entrepreneurship, counter-culture, and exotic lands were the inspiration for the identity.
B R A N D   M A N U A L
The Silk Road's new identity strove to bring the brand a more polished, elegant aesthetic, while retaining the brand's subversive hacker essence.

The juxtaposition of heavy textured paper stock with a mono-spaced programmer reflected The Silk Road's intersection of digital and high grade physical product.
A D V E R T I S I N G    C A M P A I G N 
Visually simplistic, yet intellectually complex, this campaign plays on the idea that thoughts and emotions are made from and induced by particular chemicals. Chemicals that can be delivered to your door by The Silk Road.