In the summer of 2015, Breakout talent was struggling to break on to the scene with their current identity. Search engine results for "Breakout" were dominated by the popular videogame, which made it difficult for clients and talent alike to locate the nascent talent agency's website.
Breakout was also on the cusp of hiring 2000+ engineers internationally for Uber, and needed a global, language agnostic brand.
In collaboration with Sai Perchard, we conceptualized, executed, and launched a new identity system in 6 weeks.
N A M E E X P L O R A T I O N S
Given the limited timeline and budget, we distilled then presented our best options given the criteria of international appeal and domain name availability.