I joined the startup as Lead Designer in May 2017.
* Redesigned the entire information architecture and UI of the app for a more intuitive, engagement driven experience.
* Redesigned the paywall to increase conversion.
* Designed the Brand & UI for a new standalone romance app that hit #1 in the books category, and #16 overall in the iOS app store.
* Created a living, editiable, brand manual to house HOOKED brand assets & implentation strategy.
I N F O R M A T I O N A R C H I T E C T U R E & U I
All iOS screens were redesigned, then arranged in cohesive information architecture maps that elucidated the three primary user states and flows of the app.